McDonald’s – Posters. 2018-03-05T09:02:26+00:00

Project Description

Assignment:
In offices and buildings around McDonald’s, communicate McDonald’s brand promise – happiness. The task was to create strong copy-driven posters to invite people to visit the nearest McDonald’s.

INSIGHT:
Don’t miss the chance to receive and share the spirit of happiness being spread at McDonald’s.

IDEA:
Through strong headlines, create urgency and catch the attention of the readers. Provoke them to go ahead and celebrate, and be a part of the happiness drive at McDonald’s

AGENCY:
IW Group, Los Angeles
PROJECT DETAILS:
Client: McDonald’s
Media: Posters